Introduction to Digital Marketing

Doing business on the Internet today requires an ongoing investment of financial resources and time from at least some of your company's internal or external partners, and it's unrealistic to expect a website to record traffic, leads, or sales if the content does not. Frequent updates, analysis of user behavior, positioning, design, ease of use and other aspects of continuous improvement.

Digital marketing uses different methods to attract qualified visitors who can become customers: online advertising (banners, screens...), search engine optimization, email marketing, community building on social networking sites, social media events, etc. Therefore, often in own media (e.g. our website or our app), earned media (where customers and followers can refer to our products or brands on their social networks) and paid media (such as advertisements or scanning electron microscope).

As for the different types of policies, we usually talk about entry policies and exit policies.

Inbound marketing tactics are those that align with the user's interests and therefore would not be considered intrusive. Therefore, these strategies are also known as permission marketing or licensing marketing. Some of the platforms used for inbound marketing are Hubspot, Marketo, Sales Force or Connectif. The media that are often associated with entry strategies are owned and earned media.

Some inbound marketing are-

1.SEM

2.Email Marketing

3.Content Marketing 

4.Social Media Marketing

Outbound marketing strategies are those that use advertising. Since this type of advertising is shown to viewers while browsing the web or viewing content, it is often also referred to as disruptive marketing, as it is perceived by the recipient as intrusive. The media associated with an outbound strategy are usually paid media.

Some Main external marketing are:

1.Display Advertising 

2.Campaign

3.Video Advertising 

4.Spaming

The structure of a digital marketing.

Results-based online or digital marketing programs typically include at least the following:

1.A profile that identifies a target or potential audience, usually based on an

analysis of buyers.

2.Set goals for each profile.

3.Develop strategies to achieve these goals.

4.Determine our specific strategy to implement our strategy.

5.Allocate resources and deadlines.

6.Define how we will measure the success or performance of the program: sales,

conversions, leads...

VISIT NEXT 

code ifuk4569