The role required for the marketing director within a company should be assigned primarily by the company itself. Obviously, once the position was created, the company has grown to the point of not being able to manage the marketing function together with other areas or employing some less qualified people.
Further development requires a systematic view of marketing, which only the head of this function can provide and do effectively.
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What exactly does the director of the marketing function do?
What benefits will it bring to the company? What questions should a marketing director be asked? These are some of his functions within the company: Growth engine
One of the most important uses of the marketing director's competence is to identify opportunities and create conditions for growth. To do this, it analyzes the available information about consumers, demand, the actions of competitors, etc.
He is an expert in interacting with consumers
The Marketing Director uses data and analysis of consumer behavior in his work.
This puts you in a position that allows you to act on behalf of customers within the
company when discussing and making decisions.
He is an architect of opportunity
A good marketing director has the ability to shape decisions and implement them
in the prevailing market conditions to grow the company. At a time when the digital
transformation of companies is more urgent, it is the marketing director who initiates
most of the implementations of new technologies in the company.
Innovation accelerator
In the wake of changing consumer habits, the CMO puts pressure within the
company to accelerate the introduction of new products and platforms for effective
customer service.
Chief Communicator
In the most traditional perception, the marketing director was, and still is, the main
person working on the creation of new brands, their development, positioning,
promotion and encouragement of salespeople.
Everything is moving towards a point where marketing decisions will have to be
implemented quickly, almost instantly. That's where marketing automation systems
come in. However, more complex non-standard situations will continue to be left to
humans, increasing the responsibility that falls on the head of marketing functions.
To qualify for the position of head of a marketing function in such a demanding
environment, it is not enough to practice the profession on your own. Obviously,
the profession requires an active desire to learn, to gain diverse experience and
to keep up with business trends.
Digital Marketing Transformation Skills
Today, the chief marketing officer is becoming a key driver of technological change
in the company. Technology allows for more data about consumers, their
preferences and a faster and deeper analysis of their behavioral traits.
Today's marketing manager must know digital tools well in order to generate
actionable insights to improve interactions with the target audience and bring them
to life.
Marketing Director KPIs
The CMO's key performance indicator is selected based on the organization's goals.
Key performance indicators can be one or more metrics that are also expressed in
numbers.
It can be brand awareness, customer satisfaction (NPS), lifetime value (LTV),
customer base, frequency of purchases, average invoice size, etc. In any case,
the CMO's KPIs have one thing in common: they all aim to create an environment
conducive to business revenue growth.
Marketing Director's Resume
Employment for the position of marketing director starts with a CV.
It is the main demand of a potential employer before a marketing professional.
A marketing executive of a company must be able to convey the value of the
product he manages.
Just as clear and concise should be your resume. It is not enough to thoroughly
explain your career path, but it is necessary to show how the future marketing
director can be valuable to the company and provide tangible results for the
business.
What kind of salary can a marketing director expect?
The range of salaries of CMOs is very wide. Of course, it depends a lot on the experience and knowledge of the marketing director, the results he has obtained in previous jobs, references and other factors, as well as the size of the company and the responsibility he has.
Interview with the Marketing Director
As the marketing director is one of the main managers of the company, you should not expect a quick job interview. It is reasonable to prepare for at least two or three rounds of interviews, in which you have to show yourself not only professionally, but also as an effective communicator and leader.
The first interview, of course, is with the hiring manager, who will assess the candidate's compatibility with the organization's established corporate culture and with other managers with whom the candidate will have to interact regularly.
The candidate will then be introduced to the immediate superior of the company and, in some cases, to the owner of the company. Once these stages are over, a final meeting can be organized to discuss the employment conditions and salary of the future Marketing Director.
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