The large number of marketing specializations that have emerged in recent times has caused confusion about the activities of each. What kind of marketing does a company need, of what kind or class? The question for many remains open.
While companies continue to understand the concept of traditional marketing, the difference between an Internet marketer and a Social Media Management (SMM) manager is far from true. Meanwhile, choosing the right marketing and the qualification of the specialist have a significant impact on a company's results in the market.
.png)
What is the difference between a marketer and an Internet marketer?
By naming the traditional marketer, it is not meant that this specialist is outdated and loses its relevance with the increasing participation of online technology in the lives of consumers. Only its purpose is different.
So what's the difference between a marketer and an online marketer?
The key difference is that the field of work of an Internet marketer is in the online environment. All their efforts are aimed at developing the presence of the company or brand on the Internet.
You spend 90% of your time interacting with your target audience and improving the rate of traffic that turns into purchases. Since, in today's environment, consumers spend a significant amount of time online, for many businesses the presence of an internet marketing specialist may be enough to address the basic range of tasks involved in promoting their products and services.
Unlike professionals who are dedicated to online promotion, the marketer contemplates the objectives of a company from the perspective of the 4P’s, that is, the four main components:
1.Product
2.Price
3.Point of sale (distribution channels)
4.Promotion
This means that your vision is broader and involves the application of a higher level strategy than that of an online marketer. This explains why the latter may be subordinate to the traditional marketer, whose task of promoting the company's offer among its consumers includes not only the Internet, but also encompasses offline media channels.
Therefore, we can say that the Internet marketer is a deeper specialization in promotion, one of the four components of the marketing mix. For him or her, the transition to traditional marketing is a matter of career advancement and skills development.
If the traditional marketer of the company is exclusively responsible for the task of promotion, together with the Internet marketer they become a complement to combine offline and online promotion efforts.
It should be noted that online promotion has a number of advantages for businesses. This means that the advertising budgets of companies allocate more and more money to the Internet. This is due to the fact that online promotion offers the opportunity to identify and target users with personalized advertising messages, which leads to a higher conversion rate on purchases.
The online marketer has more opportunities to monitor the progress of the advertising campaign in near real time. This creates all the conditions to effectively manage budget allocation between different campaigns and channels based on ROI. Traditional communication channels lack this capability.
The online marketer can more easily defend their budget to management because the online environment gives them the ability to measure a complete set of metrics that describe the quality of contact with their target audience. All this points to a clear trend of change in the promotion of products and services towards online technologies.
The outlook of the Internet marketer seems more positive than that of his colleague, focused exclusively on traditional communication channels. It is more accurate to say that in the near future all marketers will have to have promotion skills on the Internet, and then the difference between the two specialists in terms of their qualifications will disappear.
Differences between the Internet marketer and the SMM manager
It is even more interesting to distinguish between the areas of competence of an Internet marketer and an SMM manager. Both work with the Internet and often Internet promotion and strategic meeting management are confused and one is replaced by the other.
Despite the name of the position, an SMM or social media marketing manager has nothing to do with management. The only reason it is not called a marketer is because of the duplication of words. Otherwise, you would be called a social media marketing manager.
However, back to the difference of professions. The Internet marketer, by the nature of his business, is concerned with ensuring the influx of customers with all the online promotion tools available.
To do this, it uses the website, web pages, search engine optimization, contextual advertising, electronic newsletters, content promotion, etc.
The management of SMM or social media marketing builds the interaction with the target audience based solely on one type of platform: social networks. It turns out that the Internet marketer sets the tasks and supervises the work of the corresponding specialist in the SMM address.
Conclusions
To summarize the description of the difference between professions, the promotion strategy of an online marketer includes several components (search engine optimization, advertising, e-newsletters, etc.). An SMM manager promotes a company's product based on one type of platform: social networks.
In the end, we can confidently say that the Internet seller is a whole set of independent areas in which there is room for individual specialists. Obviously, a universal specialist in online promotion does not have such a deep and exhaustive knowledge of each specialty.
To become an online marketing professional, there are two possible paths. The first is to improve your skills in online promotion, already having experience in marketing. In this case, individual specializations will remain in general understanding, but it will be enough to build a strategy and set tasks for individual specialists.
The second method is suitable for those who have no or little experience in marketing. It consists of a gradual mastery of the individual areas so that you can gradually reach a more universal qualification as an Internet marketer.
.png)
.png)
.png)
.png)